USAID Property Rights Program Campaign
Pi Communications conducted the whole Campaign concept, from proposing the creative ideas and storyboards up to producing 3 news features stories (2-3 min) and 6 TV ad clips in three languages (English, Albanian and Serbian).
Multimedia products delivered are the following:
TELEVISION
Directing, filming and production of three (3) 2 – 3 minutes-long video vignettes, one (1) story for each target audience, and reinforcement of three (3) key SBCC messages, in a documentary news-feature style. Each vignette was produced in Albanian and Serbian languages.
Specifically:
Directing, filming and production of three (3) 53 seconds-long TV public service clips (1 per each target audience) in a form ready to be aired on national television and via social media. Each clip was produced in Albanian and Serbian languages.
This campaign included many other activities, such as event organisation, development and production of video animations, media buying, billboards and media outreach.
RADIO
Directing, filming and production of three (3) 60 seconds-long radio public service clips (1 per each target audience) ready to be aired on national radio. Each product was produced in Albanian with a Serbian-voiced version.
Specifically:
Directing, filming and production of three (3) fully completed radio feature segments (each 2 to 3 minutes long) on the topic of PRP (1 tailored for each target audience) to be aired on national radio. Each one was produced in Albanian with a Serbian-voiced version.
